Insurance guide
How to compare health insurance plans — without guessing.
Most people compare plans on premium alone and end up surprised. Here's the five-step comparison a licensed advisor runs before recommending anything.

Step 1: Compare total yearly cost, not premium
The premium is the only number insurers put in big type, which is exactly why it misleads. What you actually spend in a year is:
Total cost = (monthly premium × 12) + what you pay when you use care
Run the number twice for each plan: once for a typical year (a few doctor visits, your regular prescriptions) and once for a bad year (you hit the out-of-pocket maximum). A plan with a $480 premium and a $9,000 out-of-pocket max can cost more in a bad year than a plan with a $610 premium and a $4,500 max. If a bad year would be financially painful, the second plan is cheaper where it counts.
Step 2: Check the network
Before anything else, list the doctors, hospitals, and specialists you actually use — then verify each one is in-network on the carrier's own directory, not a third-party site. Networks for the same carrier can differ between marketplace and off-marketplace versions of a plan, so check the exact plan name.
If you travel often or split time between states, pay attention to whether the plan offers any out-of-network coverage at all. HMO and EPO plans generally cover none outside emergencies; PPO plans cover some, at a higher cost share.
Step 3: Check your prescriptions
Every plan has a formulary — the list of drugs it covers and at what tier. Two plans with identical premiums can differ by hundreds of dollars a month on the same medication. Look up each prescription you take, note the tier and any prior-authorization requirement, and add the annual cost to your comparison from Step 1.

Step 4: Match the plan type to how you use care
| Plan type | Referrals needed? | Out-of-network coverage | Usually fits |
|---|---|---|---|
| HMO | Yes, via primary care | Emergencies only | People who stay local and want the lowest premium |
| EPO | Usually no | Emergencies only | People who want lower cost without referrals |
| PPO | No | Yes, at higher cost | People who travel, see specialists, or want flexibility |
| HDHP + HSA | Varies | Varies | People who want tax-advantaged savings and can handle a high deductible |
Step 5: Read the fine print that matters
Five lines in the summary of benefits change the real value of a plan more than anything else:
- Deductible — what you pay before the plan starts sharing costs.
- Out-of-pocket maximum — the absolute most you'll pay in a year. This is your financial ceiling.
- Coinsurance vs. copay — 20% of a $3,000 MRI is very different from a $75 copay.
- Prior authorization — services that need approval first, and how strict the plan is about it.
- Separate deductibles — some plans have a second deductible for prescriptions or out-of-network care.
A simple comparison worksheet
For each plan on your shortlist, write down six numbers: monthly premium, deductible, out-of-pocket max, your prescriptions' annual cost, whether your doctors are in-network (yes/no), and the plan type. The right choice usually becomes obvious once they're side by side — and if it doesn't, that's the moment a licensed advisor earns their keep. We do this comparison for you, for free.
Frequently asked questions
- Is the cheapest premium usually the best plan?
- Rarely. A low premium usually means a high deductible and higher costs when you actually use care. The right comparison is total yearly cost: premiums plus what you'd pay in a typical year and in a bad year.
- How many plans should I compare?
- Three to five is usually enough. More than that and the differences blur. An advisor can narrow the field to the plans that actually include your doctors and medications.
- What's the single most overlooked factor?
- The network. A plan that looks great on paper is worthless if your doctors and hospitals aren't in it. Always verify providers directly with the carrier before enrolling.
- Should I compare marketplace and private plans side by side?
- Yes, if you don't qualify for subsidies. Off-marketplace private plans can offer different networks and pricing. If you do qualify for a subsidy, marketplace plans are almost always the better value.
The information on this website is for general educational purposes only and is not medical, tax, legal, or individualized insurance advice.
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